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Concepts of Strategic Planning in Public Relations

Definition of strategic planning and its role in public relations.

The difference between strategic and tactical planning.

The importance of strategic planning in enhancing the organization's image.

How strategic planning supports organizational goals.

Analysis of the Media Environment

Analyze current media trends.

Study opportunities and challenges in traditional and digital media.

Analyze competitors in the public relations field.

Evaluate the organization's position in the media environment.

Defining Strategic Objectives for Public Relations

How to set clear and measurable goals.

Set short-term and long-term goals.

Align goals with the organization's vision and mission.

Track progress towards achieving goals.

Knowing the Target Audience and Analyzing Its Needs

Define the target audience accurately.

Segment audience based on interests.

Study audience behavior on social media.

Use data to analyze audience needs.

Developing Strategic Media Messages

Formulate clear and powerful media messages.

Ensure consistency with the organization's identity.

Tailor messages to specific audience groups.

Use messaging to guide behavior.

Choosing the Right Media Channels

Analyze available media channels.

Choose appropriate channels per message type.

Optimize social media in campaigns.

Identify most influential media with target audience.

Implementing Public Relations Strategies Across Teams

Coordinate between teams to achieve goals.

Assign tasks and responsibilities clearly.

Enhance cooperation across departments.

Monitor strategy implementation.

Media Relations Management

Build networks with journalists.

Present organizational news to media.

Maintain long-term relations with press.

Manage difficult interactions with journalists.

Media Crisis Management and Protecting Reputation

Prepare crisis strategies.

Communicate with media during crises.

Maintain transparency.

Restore brand image post-crisis.

Interacting with the Audience through Social Media

Strategies for audience engagement online.

Use social platforms for direct communication.

Build sustainable audience relationships.

Manage comments and feedback effectively.

Measuring the Effectiveness of Public Relations Strategies

Define KPIs.

Use tools to measure success.

Evaluate media and public reactions.

Analyze campaign performance reports.

Innovation in Public Relations Strategies

Importance of innovation in PR.

Use of technology to develop strategies.

Innovative solutions for audience communication.

Impact of innovation on brand reputation.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Strategic Planning in Public Relations

Goals

Contents

Concepts of Strategic Planning in Public Relations

Analysis of the Media Environment

Defining Strategic Objectives for Public Relations

Knowing the Target Audience and Analyzing Its Needs

Developing Strategic Media Messages

Choosing the Right Media Channels

Implementing Public Relations Strategies Across Teams

Media Relations Management

Media Crisis Management and Protecting Reputation

Interacting with the Audience through Social Media

Measuring the Effectiveness of Public Relations Strategies

Innovation in Public Relations Strategies

Certificate

Certificate

Extra Options

Concepts of Strategic Planning in Public Relations

Analysis of the Media Environment

Defining Strategic Objectives for Public Relations

Knowing the Target Audience and Analyzing Its Needs

Developing Strategic Media Messages

Choosing the Right Media Channels

Implementing Public Relations Strategies Across Teams

Media Relations Management

Media Crisis Management and Protecting Reputation

Interacting with the Audience through Social Media

Measuring the Effectiveness of Public Relations Strategies

Innovation in Public Relations Strategies