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Introduction to Government Communication Plans

The role of communication plans in enhancing trust between government and citizens.

How to improve the public image of government institutions.

Defining objectives, target audience, messages, and media used.

How to link the different elements to ensure the plan's integrity.

Setting Goals

Strategic goals: focus on long-term results.

Operational goals: daily activities and short-term projects.

How to formulate SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound.

Practical examples of achievable goals.

Target Audience Analysis

Methods for identifying different audience groups: citizens, institutions, media, and official bodies.

Using questionnaires, focus groups, and interviews to understand audience needs and expectations.

How to create models that represent target personas, including their interests and challenges.

Developing Strategic Messages

Strategies for building clear, positive, and impactful messages.

The importance of aligning messages with the values and culture of the target audience.

Choosing the right channels: traditional media, social media, blogs, and email.

Strategies for integrating different channels to achieve consistent and effective communication.

How to monitor performance across different channels.

Implementing the Communication Plan

Practical steps to implement a communication plan: from preparation to implementation and follow-up.

How to create a detailed timeline for each activity in the plan.

The importance of setting and adhering to deadlines.

Defining the roles and responsibilities of each team member.

How to manage teams and enhance cooperation.

Performance Evaluation

Techniques for measuring communication effectiveness: opinion polls, media analysis, performance reports.

How to use KPIs to evaluate success.

How to analyze extracted data to understand strengths and weaknesses.

Develop recommendations for improving performance based on the analysis.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Skills for building government communication plans

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Introduction to Government Communication Plans

Setting Goals

Target Audience Analysis

Developing Strategic Messages

Implementing the Communication Plan

Performance Evaluation

Certificate

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Introduction to Government Communication Plans

Setting Goals

Target Audience Analysis

Developing Strategic Messages

Implementing the Communication Plan

Performance Evaluation