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Introduction to Public Relations and Corporate Communication

Definition of public relations and its importance in building a positive image for institutions and companies.

The role of corporate communication in determining and directing media messages to the target audience.

Foundations of Corporate Communication through Digital Media

Understanding the concept of corporate communication and how to apply it across digital media platforms.

Strategies for building and implementing public relations campaigns across digital media.

Audience Analysis and Effective Communication

Audience analysis techniques and understanding their needs and preferences through digital media.

Using effective communication strategies to engage with the audience and build strong relationships.

Digital Crisis Management

Understand the types of digital crises and how to address and manage them effectively.

Develop strategies for dealing with crises through digital media and instant communication.

Digital Media Techniques in Public Relations

Study the latest digital media technologies and how to use them to enrich public relations strategies.

Apply techniques such as content marketing, email marketing, and social media to enhance public relations.

Measuring Public Relations Performance Through Digital Media

Developing digital performance indicators and measuring the success of media campaigns and public relations via digital media.

Using data and analytics to improve public relations strategies and achieve business goals.

Digital Media Security and Privacy

Understanding the challenges of digital security, data protection, and privacy in the context of public relations.

Applying best practices to ensure the integrity of digital media and preserve the organization's reputation.

Innovation and continuous development

Stimulating creativity and innovation in the use of digital media in the field of public relations.

Developing sustainable strategies for developing and improving public relations through digital media.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Schedule

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Public Relations and Corporate Communication through Digital Media

Goals

Contents

Introduction to Public Relations and Corporate Communication

Foundations of Corporate Communication through Digital Media

Audience Analysis and Effective Communication

Digital Crisis Management

Digital Media Techniques in Public Relations

Measuring Public Relations Performance Through Digital Media

Digital Media Security and Privacy

Innovation and continuous development

Certificate

Certificate

Extra Options

Introduction to Public Relations and Corporate Communication

Foundations of Corporate Communication through Digital Media

Audience Analysis and Effective Communication

Digital Crisis Management

Digital Media Techniques in Public Relations

Measuring Public Relations Performance Through Digital Media

Digital Media Security and Privacy

Innovation and continuous development