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Palce	Start Date	End Date	Number of Days

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Goals

Clarifying the concept of innovation in the context of service development and its importance in improving customer experience and achieving competitive excellence.

Acquire and develop creative and innovative thinking skills to generate new ideas in service development.

Understanding the needs, desires, and expectations of customers and how to improve services to meet those needs.

Development methods and tools used to analyze and improve service delivery processes and apply them to practical scenarios.

Interaction and cooperation in mixed work teams to develop services and exchange ideas and experiences.

Improving the quality of services provided by applying innovative technologies and methodologies that help meet customer needs.

How to measure the performance of improved services and evaluate the results of improvements based on defined performance indicators.

Introduction to Service Development and Innovation

Understanding the concept of service development and its importance in the labor market and achieving competitive excellence.

Defining innovation and its role in developing services and improving customer experience.

Understanding Customer Needs and Expectations

Explore methods for analyzing customer needs and expectations for services.

Learn how to use research and analysis tools to understand the market and identify innovative opportunities.

Techniques for Generating Creative Ideas

Introducing creative idea generation techniques such as Brainstorming, Mind Mapping, and Design Thinking.

Training participants to use these techniques to generate new and innovative ideas for service development.

Design and Development of New Services

Study the principles of service design and apply them to the development of new services.

Apply creative methods to design and develop services in a practical and effective manner.

User Experience and Concept Testing

Design and implement prototype experiments and test the concept with target customers.

Analyze user experiences and feedback to improve services and adapt them to customer needs.

Change Management and Implementation of New Services

Develop implementation plans to manage the change process and successfully implement new services.

Guide participants on how to deal with challenges and manage risks during the implementation process.

Evaluation and Improvement of Services

Developing standards to measure the performance of new services and evaluate their effectiveness and impact on customers.

Using analytics and feedback to identify strengths and weaknesses and continuously improve services.

Marketing and Distribution Strategies

Studying appropriate marketing and distribution strategies for new services.

Applying digital and experiential marketing methods to attract customers and increase the spread of innovative services.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Innovation in Service Development

Goals

Contents

Introduction to Service Development and Innovation

Understanding Customer Needs and Expectations

Techniques for Generating Creative Ideas

Design and Development of New Services

User Experience and Concept Testing

Change Management and Implementation of New Services

Evaluation and Improvement of Services

Marketing and Distribution Strategies

Certificate

Certificate

Extra Options

Introduction to Service Development and Innovation

Understanding Customer Needs and Expectations

Techniques for Generating Creative Ideas

Design and Development of New Services

User Experience and Concept Testing

Change Management and Implementation of New Services

Evaluation and Improvement of Services

Marketing and Distribution Strategies