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Introduction to Media Monitoring

Definition of media monitoring and its importance in understanding the media environment and current trends.

The concept of comprehensive media monitoring, its objectives and applications in various fields.

Media Monitoring Sources

Studying different news sources such as traditional, new, and social media.

Using modern technology tools to collect and analyze media data.

Media Data Collection Techniques

Defining methods and techniques for collecting media data such as surveying, monitoring, and analysis.

Applying media research and analysis tools to gather information from multiple sources.

Media Data Analysis

Using statistical, quantitative, and qualitative analysis methods in analyzing media data.

Analyzing media content, identifying trends, and understanding key topics and current issues.

Media Reports

Write comprehensive and accurate media reports based on the results of media analysis.

Use graphics, graphs, and charts to illustrate data and trends.

Media Monitoring of Crises and Important Events

Develop rapid media monitoring strategies to deal with crises, incidents, and major events.

Analyze media data in the context of crises and provide comprehensive and detailed reports to senior management.

Social Media Monitoring

Understand the basics of monitoring and analyzing content on social media platforms.

Use social media monitoring tools and data analysis to understand trends and reactions.

Strategic and Guidance Reports

Preparing strategic reports based on media monitoring to provide effective guidance and recommendations.

Using media data to improve marketing strategies and make management decisions.

Ethics and Legal Issues in Media Monitoring

Understanding the ethical and legal issues related to the collection and analysis of media data.

Compliance with applicable ethical standards and legal regulations in the field of media monitoring.

Media Monitoring Applications in Various Fields

A review of media monitoring applications in various fields such as politics, economics, health, environment, etc.

An analysis of case studies and guidance on how to use media monitoring to achieve specific goals in various fields.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Foundations of Comprehensive Media Monitoring

Goals

Contents

Introduction to Media Monitoring

Media Monitoring Sources

Media Data Collection Techniques

Media Data Analysis

Media Reports

Media Monitoring of Crises and Important Events

Social Media Monitoring

Strategic and Guidance Reports

Ethics and Legal Issues in Media Monitoring

Media Monitoring Applications in Various Fields

Certificate

Certificate

Extra Options

Introduction to Media Monitoring

Media Monitoring Sources

Media Data Collection Techniques

Media Data Analysis

Media Reports

Media Monitoring of Crises and Important Events

Social Media Monitoring

Strategic and Guidance Reports

Ethics and Legal Issues in Media Monitoring

Media Monitoring Applications in Various Fields