Schedule

Palce	Start Date	End Date	Number of Days
Dubai	December 22, 2025	December 24, 2025	3

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Goals

Recognizing the role of content in enhancing transparency and communication.

Developing content strategies to support institutional communication.

Acquiring the skills necessary to produce diverse written and visual content.

Understanding the needs of the target audience and adapting the content accordingly.

Learning how to measure the effectiveness and impact of media content.

Introduction to Media Content Development

What is media content and its types (text, images, video, audio).

The importance of media content in strengthening corporate identity.

Enhancing transparency and accountability.

Improving communication with the public and increasing awareness of services.

Building trust and credibility with the community.

Audience Analysis

How to identify different audience categories (citizens, media, stakeholders).

The importance of a deep understanding of the target audience in directing content.

Using tools such as surveys and interviews to understand audience interests.

Analyzing demographic and behavioral data to personalize content.

Using personas to guide content development strategies.

Content Development Strategies

Steps to create a comprehensive strategy that meets government goals.

The importance of coordination between different teams (communications, marketing, public relations).

Written content (press releases, articles).

Visual content (infographics, videos).

Audio content (podcasts, interviews).

How to organize content in a way that facilitates access and understanding.

The importance of using short headings and paragraphs to attract attention.

Content Production

Techniques for writing engaging and clear content.

The importance of editing and proofreading to improve content quality.

Basics of graphic design and promotional videos.

Using design tools such as Canva and Adobe Spark.

How to use social platforms to distribute content effectively.

Strategies for handling comments and engaging with the audience.

Content Development Tools and Technology

Review software that facilitates content creation, such as Grammarly and Hemingway.

Use software like Canva and Adobe for graphic design.

The importance of using good design to grab attention.

How to use content management systems to improve productivity.

Review systems like WordPress and Drupal.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Developing media content in government institutions

Schedule

Goals

Contents

Introduction to Media Content Development

Audience Analysis

Content Development Strategies

Content Production

Content Development Tools and Technology

Certificate

Certificate

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Introduction to Media Content Development

Audience Analysis

Content Development Strategies

Content Production

Content Development Tools and Technology