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Palce	Start Date	End Date	Number of Days

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Goals

Introducing participants to the concept of corporate communication and its importance in building a positive image for the organization and enhancing effective communication with the public.

Enhancing personal and professional communication skills and dealing with the media and the public in a positive and effective manner.

Learn how to analyze audience needs and expectations and understand the market and competition to determine corporate communication strategies.

Improving journalistic editing skills and producing media materials in line with corporate communication strategies.

Learn how to build and strengthen relationships with the media and journalists to enhance coverage of corporate events and activities.

Public Relations and Media Concepts

Definition of public relations and media and their role in improving the image of institutions and companies.

Review of the history and development of the field of public relations and media.

Foundations and Principles of Public Relations

Understanding the basic objectives of public relations and how to achieve them.

Defining the basic working principles in the field of public relations.

Public Relations Strategies

Developing public relations strategies and planning media campaigns.

Using research and analysis to identify target audiences and define key messages.

General Communication Tools

Strategies for using different media outlets such as newspapers, television, and radio.

Developing skills in writing press releases and conducting media interviews.

Media Relations Management

Developing strong relationships with the media and press.

How to handle media emergencies and manage media crises.

Social Media and Digital Communication

Strategies for using social media in public relations.

Data analysis and performance measurement in the field of social media.

Personal Marketing and Personal Brand Building

The importance of personal marketing in building effective public relations.

Developing personal communication skills and building a personal brand.

Crisis Management and Problem Solving

Developing plans to manage media crises and deal with challenges.

How to deal with and solve media problems in an effective manner.

Performance Evaluation and Data Analysis

Developing criteria for evaluating the performance of public relations strategies and data analysis.

Using data to make strategic decisions and improve operations.

Case studies and practical applications

Analysis of case studies of successes and failures in the field of public relations and media.

Applying the acquired concepts and skills to real-life scenarios.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Schedule

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Certificate

Corporate Communication: Public Relations and Media Skills

Goals

Contents

Public Relations and Media Concepts

Foundations and Principles of Public Relations

Public Relations Strategies

General Communication Tools

Media Relations Management

Social Media and Digital Communication

Personal Marketing and Personal Brand Building

Crisis Management and Problem Solving

Performance Evaluation and Data Analysis

Case studies and practical applications

Certificate

Certificate

Extra Options

Public Relations and Media Concepts

Foundations and Principles of Public Relations

Public Relations Strategies

General Communication Tools

Media Relations Management

Social Media and Digital Communication

Personal Marketing and Personal Brand Building

Crisis Management and Problem Solving

Performance Evaluation and Data Analysis

Case studies and practical applications