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Goals

Understand the fundamentals of eCommerce and digital business models.

Learn how to set up, design, and manage an online store effectively.

Gain insights into eCommerce marketing strategies to drive traffic and conversions.

Master customer acquisition, retention, and experience in the eCommerce space.

Explore eCommerce analytics tools to measure performance and optimize sales.

Understand the legal, security, and logistical aspects of running an online business.

Introduction to eCommerce and Digital Business Models

Overview of eCommerce platforms (Shopify, WooCommerce, Magento) o B2B vs.

B2C vs.

C2C eCommerce models o Selecting the right eCommerce business model for your niche o Future trends in eCommerce (AI, AR, voice search).

Setting Up an Online Store

o Choosing and customizing your eCommerce platform o Designing an intuitive and mobile-friendly website o Integrating payment gateways and security protocols o Product catalog management and inventory systems.

eCommerce Marketing Strategies

o SEO and SEM techniques for eCommerce websites o Email marketing and automation strategies o Social media marketing and influencer partnerships o Paid ads (Google Ads, Facebook Ads) for driving traffic.

Customer Acquisition and Retention

o Creating customer personas and segmenting your audience o Building trust with customer reviews and testimonials o Loyalty programs and personalized offers o Retargeting and remarketing strategies.

eCommerce Analytics and Optimization

o Key performance indicators (KPIs) for eCommerce success o Tools for tracking and analyzing website traffic (Google Analytics, Hotjar) o Conversion rate optimization (CRO) techniques o A/B testing for landing pages and product pages.

Legal, Security, and Logistics in eCommerce

o Understanding eCommerce laws (taxation, data protection, intellectual property) o Securing your website from fraud and cyber threats o Logistics and supply chain management for eCommerce o International shipping, customs, and cross-border eCommerce.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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ECOMMERCE MASTERY

Goals

Contents

Introduction to eCommerce and Digital Business Models

Setting Up an Online Store

eCommerce Marketing Strategies

Customer Acquisition and Retention

eCommerce Analytics and Optimization

Legal, Security, and Logistics in eCommerce

Certificate

Certificate

Extra Options

Introduction to eCommerce and Digital Business Models

Setting Up an Online Store

eCommerce Marketing Strategies

Customer Acquisition and Retention

eCommerce Analytics and Optimization

Legal, Security, and Logistics in eCommerce