Schedule

Palce	Start Date	End Date	Number of Days
دبي	November 3, 2025	November 7, 2025	5

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Goals

Understand the fundamentals of strategic management and business planning.

Learn to analyze internal and external business environments for strategic decision-making.

Master tools and techniques to develop and implement business strategies effectively.

Gain the ability to align business plans with organizational vision, mission, and goals.

Learn how to evaluate the effectiveness of business strategies and make necessary adjustments.

Develop skills to lead strategic initiatives and ensure long-term organizational growth and success.

Introduction to Strategic Planning

• Defining strategy and its importance in business success • Key components of strategic planning: vision, mission, and values • The role of strategic planning in achieving competitive advantage • The relationship between corporate strategy and operational planning.

Analyzing the Business Environment

• Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) • Understanding industry dynamics through PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal) • Identifying market trends and competitive forces (Porter's Five Forces) • Analyzing customer needs, expectations, and behaviors.

Developing Strategic Objectives and Initiatives

• Setting clear, measurable, and actionable strategic objectives • Aligning strategic goals with organizational priorities and resources • Identifying strategic initiatives and action plans to achieve goals • Ensuring the strategic plan addresses short-term and long-term business needs.

Strategic Implementation and Execution

• Translating strategy into operational plans and key performance indicators (KPIs) • Building cross-functional teams and aligning resources with strategic priorities • Ensuring effective communication of the strategy across all levels of the organization • Overcoming common barriers to successful strategy implementation.

Evaluating and Monitoring Strategy Performance

• Measuring progress towards strategic goals through performance metrics • Conducting strategic reviews and making adjustments as needed • Identifying key performance indicators (KPIs) that reflect strategic success • Using feedback loops and data analysis to refine strategic initiatives.

Leading and Driving Strategic Change

• Leading organizational change and fostering a strategic mindset across teams • Building a culture of innovation and continuous improvement • Aligning leadership and management with strategic goals • Ensuring stakeholder buy-in and managing resistance to change.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

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Certified Strategy & Business Planning Professional

Schedule

Goals

Contents

Introduction to Strategic Planning

Analyzing the Business Environment

Developing Strategic Objectives and Initiatives

Strategic Implementation and Execution

Evaluating and Monitoring Strategy Performance

Leading and Driving Strategic Change

Certificate

Certificate

Extra Options

Introduction to Strategic Planning

Analyzing the Business Environment

Developing Strategic Objectives and Initiatives

Strategic Implementation and Execution

Evaluating and Monitoring Strategy Performance

Leading and Driving Strategic Change