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CREATIVITY IN COMMUNICATIONS AND PR

Goals

Understand the principles and evolution of communications and public relations.

Develop creative strategies to enhance brand messaging and storytelling.

Learn how to use digital media and social platforms for PR campaigns.

Explore crisis communication and managing public perceptions creatively.

Gain practical skills in content creation, design, and multimedia communication.

Understand the ethical considerations in creative communications and PR.

Foundations of Communications and PR

o History and evolution of public relations o Key principles of effective communication o Role of PR in reputation management o Different types of PR campaigns (corporate, product, crisis).

Creative Storytelling and Message Crafting

o Developing compelling narratives for brands o Tailoring messages for target audiences o Techniques for engaging storytelling across media o Using emotions and empathy in communication.

Digital PR and Social Media Strategies

o Leveraging social media platforms for PR campaigns o Influencer partnerships and content marketing o Real-time engagement and community management o Measuring the effectiveness of digital PR efforts.

Crisis Communication and Reputation Management

o Identifying and responding to PR crises creatively o Building and maintaining trust during a crisis o Strategic messaging for reputation recovery o Case studies of successful crisis communications.

Multimedia and Content Creation

o Visual storytelling: images, videos, and infographics o Creating engaging content for digital platforms o Audio-visual production techniques o Enhancing creativity with tools like Adobe Suite and Canva.

Ethics and Legal Aspects of PR

o Ethical considerations in public relations campaigns o Managing transparency and authenticity o Legal aspects of content creation and distribution o Avoiding misinformation and deceptive practices.

Certificate

Upon full attendance of this training course, participants will receive an accredited certificate issued by Al Manhal Institute, which is licensed by the Abu Dhabi Center for Technical and Vocational Education and Training. This certificate is regionally recognized, providing holders with a competitive advantage both within their organizations and when seeking new career opportunities.

Training Program Cost:

$2,179.84

Schedule

Goals

Contents

Certificate

Subscribe to Our Newsletter

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Schedule

Goals

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Certificate

CREATIVITY IN COMMUNICATIONS AND PR

Goals

Contents

Foundations of Communications and PR

Creative Storytelling and Message Crafting

Digital PR and Social Media Strategies

Crisis Communication and Reputation Management

Multimedia and Content Creation

Ethics and Legal Aspects of PR

Certificate

Certificate

Extra Options

Foundations of Communications and PR

Creative Storytelling and Message Crafting

Digital PR and Social Media Strategies

Crisis Communication and Reputation Management

Multimedia and Content Creation

Ethics and Legal Aspects of PR